- Limit your typefaces. Remix this design.
- Don’t be scared of scale.
- Respect the space of other elements.
- Use a small color scheme.
- Create Clean, crisp and clear imagery.
- Use fonts to help inform the mood of your design.
- Create order with alignment.
- Keep your designs simple.
When selecting a typeface or font for headings, subtitles and body text, use easy to read fonts for simple and effective graphic design. The eye finds it hard to scan multiple typefaces, so stick to a simple collection of fonts.
Use appropriate colors to enhance this technique while making sure suitable typefaces that look good when increased in size.
Use letter spacing to fill dead space, aligning text, or condense words that take up too much space. However, be careful not to reduce letter spacing so much it can’t be read, or increase it so much the letters become detached from one another.
Choose a color scheme that has 1-3 primary colors and an additional 1-3 secondary colors that contrast and complement each other. Use different tones of the same color for consistency by adjusting brightness for contrast. Finer typefaces will need stronger distinction against a colored background.
Pump up contrast by adjusting the brightness of the background image so that it offsets the text color, making the design clear and easy to read. This is a great way to apply white or black text over an image to create a strong ‘cut-out’ effect.
Keep it simple, but don’t forget your basics. Make sure every element has a reason to be in the design and keep the number of fonts, colors, shapes and frames to a minimum.