Web design is all about creative freedom, so let’s take you through:
- Defining your site’s purpose and strategy
- Researching the latest web design trends
- Choosing your platform
- Deciding on your branding
- Adding in and optimizing content
- Publishing your site
- Analyzing and improving along the way
Beyond simply knowing your industry and defining a content strategy, you need to think about what your USP (unique selling point) is, and how you want to come across.
People aren’t stupid. If you put yourself out there just to make a profit or raise your own profile, people will see through it. Your website’s design is directly linked to your brand, and it needs to come across as authentic and engaging.
Once your purpose is clear, the focus shifts towards what action you want visitors to take when they land on your website.
48% of people cite design as the most important factor of a website, so it’s important to take your time and look at what competitors are doing. Each sector will have different styles, so it’s vital you know whether you want to fit into your industry, or disrupt it.
The major draws of chatbots are time-efficiency and cost-effectiveness. They work 24/7, which frees up your time to get on with other matters. They also save you the expense of employing staff to work as customer service representatives.
WordPress gives you total control over the look and feel of your website, and is technically free to use. We say this because, in order to get your website live, you’ll actually need to pay for web hosting, security, a domain name, and any additional plugins or themes you need.
The biggest issue with WordPress, though, is that it’s not really suitable for the average Joe. Unless you’re comfortable with code – or have the budget to hire a professional developer – WordPress will prove near-impossible to use.